Great horny toads! Warner Bros. took and then bought a pitch from Kevin and Dan Hageman about a film set inside the warehouse of Looney Tunes’ ACME corporation. As reported by Heat Vision, the film’s focus is on the behind-the-scenes operations of the fictional company. Famous for its elaborate gadgets, the corporation’s greatest client is none other than Wile E. Coyote, who would turn to the ACME catalog in his attempts to trap the Road Runner.
Though the ACME name is relevant to the Looney Tunes’ universe, it has also been featured in other TV series and films as well, including The Big Sleep (an ACME bookstore was used as a stakeout) and I Love Lucy. But probably the best account of the ACME factory is seen in Robert Zemeckis’ Who Framed Roger Rabbit?, a movie whose plot is centered on the murder of the founder of Acme Incorporated. The film involved numerous ACME gags, like black holes and singing swords.
In 2003, Steve Martin played ACME’s Mr. Chairman in Looney Tunes: Back in Action
The hope is that the pitch will evolve into franchise for Warner Bros. If it can recapture the same Amblin magic of the ’80s, it may have a shot.
