SDCC 2011: Entertainment Earth & Toys ‘R’ Us Exclusive Transformers Masterpiece Rodimus Prime

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Toys “R” Us Captures Collectors’ Consciousness in Entertainment Earth Booth #2343 at Comic-Con International in San Diego

A Special Selection of Official Show Exclusives and First-to-Buy Opportunities Makes Toys “R” Us Items “Must-Haves”

The World’s Greatest Toy Store continues its profound partnership with Entertainment Earth at this year’s annual Comic-Con International in San Diego, and will no doubt contribute to the euphoria of the participating action figure and comic book enthusiasts. In honor of the show’s forty-second year, and the company’s thrilling third year in attendance, from Wednesday, July 20 through Sunday, July 24, Toys “R” Us will offer an extraordinary extravaganza of official San Diego Comic-Con merchandise, including toys based on characters from TRANSFORMERS, ThunderCats and DCU vs. MOTU. Continuing last year’s magnificent merge with Entertainment Earth, every Toys “R” Us Comic-Con exclusive will be available at Entertainment Earth Booth #2343.

To help commemorate these dynamic deals from Toys “R” Us, Entertainment Earth will be hosting several exceptional events:

On Thursday, July 21, from 10 to 11:30 am, Spawn creator and renowned toy designer Todd McFarlane of McFarlane Toys will be available to sign autographs in celebration of the Toys “R” Us San Diego Comic-Con debut of the Halo “Master Chief Platinum” action figure.

On Friday, July 22, from 5 – 7 pm, Larry Kenney, who voiced the Lion-O in the classic ThunderCats animated series will be available to sign autographs of the Classic Lion-O action figure from Bandai America Incorporated.

Fans who are unable to attend the show can still purchase the exclusive Toys “R” Us San Diego Comic-Con merchandise online at Toysrus.com/comiccon2011 starting Thursday, July 21. However, there is a limited number of each item, so fans should visit Entertainment Earth at booth #2343 or Toysrus.com/comiccon2011 early to purchase the below action figures.



TRANSFORMERS Masterpiece RODIMUS PRIME action figure from Hasbro

TRANSFORMERS collectors can own the heroic Rodimus Prime in this recreation of the classic G1 action figure! Best known as Optimus Prime’s successor to the Autobot Matrix of Leadership in the 1986 Transformers movie, this fan favorite character has the ability to transform into his Winnebago vehicle mode. The set includes a miniature ally, the Target-Master Offshoot; a buzz saw; and the legendary Matrix of Leadership. Rodimus Prime’s rifle can also convert into Offshoot’s blasters, offering extra firepower when battling the evil Decepticons! Following its debut at Comic-Con International in San Diego, this Toys“R”Us exclusive action figure will roll out to Toys“R”Us stores nationwide and online at Toysrus.com.


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