Ultimate Comics Spider-Man #1 Sets Digital Sales Records

Press Releases

Marvel.com is reporting:

This week, the world met Miles Morales in the pages of ULTIMATE COMICS SPIDER-MAN #1 – and loved it!! And as a result of Miles’ worldwide attention, fans new and old flocked to the Marvel Comics app for iOS devices, resulting in the best first day of sales for a new release to date! The relaunch of Ultimate Comics, the genre-defining imprint for a new generation fans, has everyone buzzing and ULTIMATE COMICS SPIDER-MAN #1 is the latest salvo to set the world on fire!

“I am completely humbled by the support and success of Mr. Miles Morales in both print and digital” said writer, Brian Michael Bendis. “Nothing frustrates an author more than his work not being able to get into the hands of the people that want it, and now with the Marvel Comics app we can!”

“We’ve been doing the day and date comics for about a year now since the launch of ULTIMATE COMICS THOR #1, and each subsequent release has not only seen increased sales within the app, but we’ve also seen a great trend in which the print comic reorders increase exponentially,” added David Gabriel, SVP of Sales. “We’ve been pushing to make ULTIMATE COMICS SPIDER-MAN our top release to date, and the results we’ve seen both here and in print certainly show us that we’re heading in the right direction.”

Haven’t jumped into the Ultimate Comics Universe yet? Well there’s no better time than now! Learn all about how a regular kid from Brooklyn will soon learn an all new meaning of power and responsibility, courtesy of superstar creators Brian Michael Bendis and Sara Pichelli. So what are you waiting for True Believer? Head to the Marvel Comics App and see what everyone is talking about, today!

Skitch Commentary: In my new release column on Tuesday I had said Marvel would be smart if they released this book digitally the same day as it hit the comic shops. And in my digital release column on Wednesday, I praised Marvel for putting this book up first thing in the morning.   I feel like I should take a bow for being psychic.

DC could definitely learn a lesson from this. It makes no sense to delay their same day digital releases until 2 or 3 PM in the afternoon. Clearly it did not affect the sales of Ultimate Comics Spider-Man #1 digitally or in stores to have it up first thing in the morning.

Kudos to Marvel for being smart enough to take advantage of the digital market in an intelligent and effective manner.  I don’t even have much interest in Marvel these days, but seeing it on Comixology first thing in the morning definitely inspired me to pick it up.

Mike Maillaro is a lifelong Jersey Boy and geek. Mike has been a comic fan for about 30 years from when his mom used to buy him Teenage Mutant Ninja Turtle Adventures at our local newsstand. Thanks, Mom!! Mike's goal is to bring more positivity to the discussion of comics and pop culture.