Madonna has a new collection in the works, and is teaming up with Iconix to get it off the ground. Truth or Dare will start out as a perfume, and then will be accompanied with footwear, accessories, intimates, and bags.
Madonna says: Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality.
The collection will be launched in Macy’s in 2012.