Madonna Launching Lifestyle Collection

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Madonna has a new collection in the works, and is teaming up with Iconix to get it off the ground. Truth or Dare will start out as a perfume, and then will be accompanied with footwear, accessories, intimates, and bags.

Madonna says: Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality.

The collection will be launched in Macy’s in 2012.