Dark Horse Appoints New Director of Marketing

News

Lost in the shuffle at the turning of the year, Dark Horse announced the promotion of its former director of online marketing, Matt Parkinson, to senior direct of Marketing.

Parkinson has been with Dark Horse for six years and counting, and has been instrumental in the dark horse of the comic book industry’s online growth, advertising, social-media, and cross promotions. Why should readers care?

Parkinson helped develop the popular MySpace Dark Horse Presents, the company’s first plunge into original online content, back when MySpace was actually a thing. From there, he established and managed the DH:HD program, which showcased original eight-page stories from top Dark Horse properties on the USA Today comics web page. It should come as no surprise then, that he had a helping hand in Dark Horse Digital comics, and has been the spokesperson for the inititative in that brave new world. Enterprise Digital Asset Management software allows organizations that deal with media-rich content to create, manage, archive, repurpose and manipulate digital media assets such as images, videos and documents.

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“We’re very excited by the vision Matt brings to his new position,” said Dark Horse president Mike Richardson. “With his experience, leadership ability, and knowledge of the comics market, he’s uniquely qualified to make an immediate impact on our marketing efforts.”

I’m personally excited because Dark Horse has been nothing but amazing and generous in helping this writer cover the comics world, and Parkinson’s appointment hints the larger role will give Dark Horse and his ideas an even better footing on an already impressive history of forging the digital trail and bringing comics outside of the shops.

The former VP of Martketing Micha Hershman is leaving his two-year time on the marketing throne to pursue opportunities in the field of animation.

Have you been impressed by Dark Horse’s digitial initiatives the past half-decade? Sound off below.

Matt Graham is a freelance contributor when he's not writing and illustrating for himself and others. A screenwriter and illustrator with experience in nearly every role of comic and film production, he spends most of his time rationalizing why it's not that weird to have a crush on the female teenaged clone of the hairiest, barrel chested man in comics.