In an interview with Forbes.com, Adam Biehl, Vice President of Global Brand Strategy and Marketing for Hasbro, talked about the development of Hero Mashers.
Because kids play over the top in their minds so why not give them some big over the top features to play with? Kids see the lighter sides of these heroes in the animation and even parts of the movies, so we’re leaning in to that part of it, where they like to have fun, they like the funny faces and they play like kids play.
