For those who don’t know, DC comics has caused controversy recently by having an advertisement in their comics that take up the bottom half of two pages effectively splitting the page.
For example:
It’s not been a popular decision as it can interrupt the flow of the comic even more so than the full page ads that we’ve all accepted as a necessary evil to keep the medium alive and kicking. DC writers have taken to complaining about the decision on twitter and this week Deadpool (with his ability to constantly break the fourth wall) made fun of the decision with this cover. Point goes to Marvel.