Inside Pulse 12

WWE.com Touts WWE Wrestlemania 32 Business Records

WWE sent out a release with business records set at WWE Wrestlemania 32.

WRESTLEMANIA® BREAKS MORE RECORDS

STAMFORD, CONN.April 7, 2016 – In addition to setting a new attendance record of 101,763 fans, which led to the highest-grossing live event in WWE history at $17.3 million, WrestleMania also broke records for digital and social media engagement and merchandise sales.

Digital/Social Media

  • WrestleMania 32 was the most social event in WWE history, according to Nielsen Social with 2.5 million mentions on Twitter throughout the day and 1.3 million mentions during the broadcast alone, an increase of 50 percent and 18 percent year-over-year, respectively.

 

  • WWE-related content saw more than 250 million video views across WWE.com, WWE App and social media during WrestleMania Week, an increase of 122 percent year-over-year.

 

  • WrestleMania set data usage records, totaling 8.6TB on the AT&T network. This set a new record for data traffic at AT&T Stadium, an increase of 36 percent over the data traffic during the College Football Playoff National Championship Game in 2015.

 

WWE Network

  • WrestleMania reached 1.82 million global households on WWE Network alone, making it the most-watched WrestleMania in history, with pay-per-view data still forthcoming.

 

  • WWE Network subscribers viewed 21.7 million hours during WrestleMania Week or 12 hours per subscriber during the week. This compares to 15 million hours last year, a year-over-year increase of 45 percent.

 

Merchandise Sales

 

  • WWE generated a record-breaking $4.55 million in WrestleMania merchandise revenue, an increase of 37 percent or $1.2 million, from last year’s previous record at WrestleMania 31.

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