Inside Pulse 12

Vertigo Comics Undergoes Restructuring As DC Young Animal Imprint & DC Comics Rebirth Set To Launch

DC Comics is launching DC Rebirth between June 2016 and September 2016, a reframing of their New 52 universe of titles. This is being kicking off with a special one-shot at the end of May 2016 titled DC Universe: Rebirth #1 written by DC Entertainment Chief Creative Office Geoff Johns and a host of the industry’s top artists.

DC Comics is also launching a new Mature Readers imprint called DC Young Animal which has a showrunner Gerard Way, of My Chemical Romance fame, who will also be writing or co-writing a few series including a new Doom Patrol modeled, in part, on Grant Morrison’s classic Vertigo Comics run.

Vertigo Comics, once an industry darling, for thought-provoking takes on some DC Comics proper properties, such as Sandman Mystery Theatre, Shade and others, as well as net new properties / series like Preacher, Fables and others, has had an uncertain and unprofitable last several years.

This has necessitated DC Comics to restructure the company and seemingly dismiss its current lead executive.

DC Comics formal announcement is below.

Vertigo DC Comics


STATEMENT RE VERTIGO RESTRUCTURING – April 2016

DC Entertainment is reexamining the direction and focus of the Vertigo imprint of comic books and graphic novels. The goal is to keep competitive and stay relevant in the changing marketplace, and to set the business up for future success.

The updated business structure will result for some employees in a change of reporting relationship, new job descriptions, and expanded roles and responsibilities.

Unfortunately, as part of the restructuring, the position of Vice President & Executive Editor has been eliminated. This was a very challenging process, and we made every effort to ensure all decisions were made with great care and consideration.

  • We are extremely grateful for Shelly Bond’s commitment and dedication to Vertigo, its books and its incredibly talented team of staff and creators.
  • In Vertigo she leaves a legacy to which we remain committed and on which we intend to build for the future. She will always be a deeply valued and respected member of the DC family.
  • We have the utmost confidence in the current editorial staff and look forward to the team leaving their mark on the Vertigo line knowing this new alignment creates a stronger organization that is well positioned for maximum potential.

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