January 23, 2018
To our valued Canadian customers,
As you are aware, we launched a financial restructuring of our business in the United States and Canada last September. As we begin the new year, I want to provide an update on our progress to date, as well as our plans for the future.
Today the difficult decision was announced that about 180 stores in the United States will close in the coming months. For Toys“R”Us Canada, all 83 stores are open for business as usual to serve our customers, honouring all our policies, warranties, Baby Registry, Gift Cards and RClub loyalty program.
Since the initiation of our September court proceedings, our primary focus has been reimagining our business with you, our customers in mind and ensuring a normal course of operations. Our team is hard at work strengthening our competitive position and making the improvements necessary to ensure that we have the products when, where and how you choose to shop with us.
For 2018, Toys“R”Us Canada will be taking additional steps to improve the overall customer omnichannel experience with compelling promotions, continued improvements to mobile and digital marketing and enhancements to our baby registry and loyalty programs. We will also be rolling out across the country some exciting new customer-centric innovations that have proven successful at recently opened stores in Langley, British Columbia and South Barrie, Ontario.
For the past 34 years, we have proudly served Canada as the trend authority in toy and baby and are committed to championing play and helping people become parents. Thank you for choosing to shop with Toys“R”Us and Babies“R”Us Canada; we look forward to welcoming you coast to coast in store and online.
Melanie Teed-Murch, President
Toys“R”Us and Babies“R”Us Canada