The Hollywood Reporter’s Andy Wallenstein has written a story on USA Network’s ensuing makeover, which may including bringing back WWE RAW.
An excerpt from the article, which can be found in full here:
Distilling the essence of USA will be doubly difficult not only because the channel’s elements are so disparate — ranging from scripted crime shows like “Monk” to a reality music competition like “Nashville Star” to U.S. Open (news – web sites) tennis coverage — but because the network is a potential candidate to lure two of cable’s most coveted franchises in the near future: the Sunday night NFL game currently on ESPN and World Wrestling Entertainment’s “Raw” on Spike TV.
Walt Disney Co. is still in negotiations to retain the rights to its Sunday and Monday night games, and NBC Universal has emerged as a challenger for the ABC/ESPN package. Viacom’s Spike TV is trying to bring back “Raw,” but WWE is also talking to other suitors including NBC Universal.
[Credit: Reuters, Hollywood Reporter]
