HSN and GoldPocket Interactive have announced a new program that will allow shoppers to make purchases interactively through television.
The application developed by GoldPocket creates a “menu” viewers can navigate through using their remote controls.
“This is the real thing. It’s 24/7 live interactive television,” said John McDevitt, HSN’s vp finance. “This is an obvious, intuitive extension of our businesses.”
He said HSN has been evaluating their options for more than five years, but it wasn’t until now that the infrastructure was in place.
HSN iTV will be demonstrated at NCTA’s 2005 National Show next month. McDevitt said trials were continuing with a tentative date for release in early 2006.
The target audience will be those viewers currently purchasing digital cable, although satellite viewers will have the option of using the service as well.
“This new application will create a completely interactive shopping experience,” said Scott Newnam, CEO of GoldPocket Interactive. “This product really highlights the potential impact of interactive television on the future of retail.”