Hot Off the Pages and Into Your Hands
360ep to provide licensing representation for Bauer Publishing magazines, including In Touch Weekly, Life & Style Weekly, First for Women, Soaps in Depth, Twist and M
PRINCETON, N.J., March 28, 2005 – The hottest titles on newsstands today will reach out to more American consumers as part of the licensing arrangement announced today by 360ep, an entertainment property management company, and Bauer Publishing.
Bauer Publishing is the number one seller of magazines on the newsstand in the United States, generating an annual 320 million dollars in single copy revenue. With a wealth of recognizable properties including In Touch Weekly, Life & Style Weekly, First for Women, and teen favorites Twist and M, Bauer’s mass-market brands touch the lives of women across every demographic.
“Bauer magazines are newsstand staples,” said Russ Brown, President, 360ep. “And their growth just seems to continue-in fact, in the last half of 2004, In Touch Weekly, according to the Audit Bureau of Circulations 2004 FAS-FAX report, saw the greatest newsstand circulation jump over all magazines during that period. So, in order to further leverage the great brand strength of these magazines, licensing these properties makes great sense.”
The Bauer titles currently being represented for licensing by 360ep are:
In Touch Weekly– In Touch Weekly is the fastest growing magazine in the country. Designed for young women in their 20s and 30s, In Touch Weekly offers its readers an entertaining approach to covering America’s favorite celebrities.
Life & Style Weekly– Life & Style Weekly is breaking new ground as the first weekly style magazine. Life & Style Weekly features the latest Hollywood fashion, beauty, and lifestyle trends merged with celebrity news and shopping.
First for Women– First for Women speaks directly to today’s busy, multi-dimensional woman. The magazine addresses her real-life needs, concerns, and interests and helps her find balance in her life. First provides the “30-something” woman with a wealth of useful information packed in quick-reading articles designed to fit in with her busy schedule.
Soaps in Depth– With a special spotlight on ABC and CBS soap operas, Soaps in Depth gives readers the latest news, previews, and up-close and personal stories on their favorite stars and storylines.
TWIST– Twist magazine, combining celebrity news, fashion and beauty trends with service, offers readers fresh and fun content available on the topics they care most about.
M– Aimed at the younger tween girl, M‘s coverage offers a breadth of teen oriented editorial and photography focused on today’s music and entertainment celebrities, with a younger sensibility.
About 360ep
A full-service entertainment property management company, 360ep, inc. represents and services clients seeking expert navigation of the complex entertainment-licensing marketplace. 360ep was founded by Bill Jemas and Russ Brown, former senior members of the management team that guided Marvel Enterprises, Inc. from a struggling, near-bankrupt comic book publisher and toymaker into the biggest licensing and publishing-turn-around story of the decade. 360ep brings together the vast experience and expertise of successful entertainment and licensing executives with some of the top writers and artists from the comic book and consumer products industries. 360ep also represents intellectual property holders seeking to “license-out” their properties to the best business partners in the consumer products and entertainment industries, as well as manufacturers looking to “license-in” the right characters and trademarks to maximize their retail businesses.
About Bauer Publishing
Bauer Publishing, headquartered in Englewood Cliffs, NJ, is the number one seller of magazines on the newsstand in the United States generating annually 320 million dollars in single copy revenue. Bauer publishes top entertainment, women’s and teen titles including: In Touch Weekly, Life & Style Weekly, Woman’s World, First for Women, J-14, TWIST, M, Soaps in Depth and Life Story. For more information on, log onto: www.baueradsales.com
