[WWE] ExtendMedia Develops Broadband/SVOD Cross-Promotion for WWE


ExtendMedia Develops Broadband/SVOD Cross-Promotion for WWE’R’

SAN FRANCISCO, Apr 04, 2005 (BUSINESS WIRE) — At NCTA’s National Show today,
ExtendMedia announced that it has been chosen by World Wrestling
Entertainment(R) to be its primary production and development partner to create
exclusive broadband content to cross-promote the WWE 24/7(TM) subscription
video-on-demand (SVOD) service via cable operators’ high speed internet

ExtendMedia, a leading provider of software solutions to the digital content
and media industry, has partnered with WWE to deploy more than a dozen
broadband content applications through 2006. The broadband applications are
comprised of highly interactive, game-like content jam-packed with exclusive
WWE video, animation, flash and photographic elements.

The content is designed to empower cable operators to use their high-speed
internet service to cross-promote the WWE 24/7 SVOD service. WWE has already
secured agreements to launch WWE 24/7 with Cox Communications, Blue Ridge
Communications, RCN, Sunflower Broadband, Massillon Cable TV, and SELCO, and is
targeting immediate distribution and carriage of the broadband content by this

“ExtendMedia was a natural fit for this initiative, because they’ve been
leaders in the broadband content world for nearly 15 years,” said Tom Barreca,
Senior Vice President, WWE Enterprises. “They have a deep understanding of
WWE’s need to provide value for our distributors while upholding the high
standards our fans demand from us – and they have continually proven that they
can translate that understanding into deployable commercial services.
ExtendMedia’s work in broadband and iTV, from creative and programming to
execution and delivery, is always first-rate.”

The cross-promotion is the latest in a string of initiatives ExtendMedia has
undertaken with WWE. In December, the companies announced their joint efforts
to re-launch the WWE.com website and the company’s corporate and affiliate
marketing sites, as well as to develop a comprehensive content management and
delivery infrastructure for WWE’s interactive properties. ExtendMedia is now
WWE’s primary interactive development partner.

“This is smart stuff, and once again WWE is taking the leadership position in
the digital media space,” said ExtendMedia CEO Keith Kocho. “We’ve long
believed that targeted cross-promotion is a critical element for companies
delivering content services to consumers, and we work hard to bring to the
table products and services that help our customers do just that. We’re very
excited to be working with WWE on this effort.”

ExtendMedia is exhibiting at NCTA’s National Show this week in Booth #6490
(CableNET Pavilion) at the Moscone Center in San Francisco.

About ExtendMedia

ExtendMedia knows content services. Our in-depth knowledge has been acquired
though 15 years of experience working closely with such successful and
innovative communications and media companies as Cablevision, ESPN, Sony, BCE
and Tribune. Our OpenCASE(TM) solution is the foundation of the connected
future, offering compelling services, elegant user interfaces, and freedom for
consumers to control and enjoy their media experience. For more information,
please visit us at www.extend.com.

About World Wrestling Entertainment

World Wrestling Entertainment, Inc. (NYSE:WWE) is an integrated media and
entertainment company headquartered in Stamford, Conn., with offices in New
York City, Los Angeles, Toronto and London. Additional information on the
company can be found at wwe.com and corporate.wwe.com. WWE 24/7 is a
subscription video on demand service being made available through cable and
satellite television providers and leveraging WWE’s 75,000-hour library, the
largest of its kind in the world, featuring the leading wrestling and other
sports entertainment brands and programming. More information can be found at

Trademarks: The names of all World Wrestling Entertainment televised and live
programming, talent names, images, likenesses, slogans and wrestling moves and
all World Wrestling Entertainment logos are trademarks which are the exclusive
property of World Wrestling Entertainment, Inc. All other trademarks are the
property of their respective owners.

World Wrestling Entertainment, Inc. (NYSE:WWE)

SOURCE: ExtendMedia Inc.

Matthew Michaels is editor emeritus of Pulse Wrestling, and has been since the site launched.