[WWE] More Details on USA Deal

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Some WWE/USA notes included with the company’s SEC filing:

– The deal also includes at least one yearly, one hour special on the USA Network.

– WWE expects revenues of about $37 million from advertising sales for the fiscal year that ends on April 30, 2005, netting approximately $13 million. Since WWE will receive rights fees for their programming, and USA will sell all of the ad time, WWE will no longer sell the advertising and not receive that $13 million (or whatever the number ends up being) next year.

– NBC Universal will spend at least $8 million on a multi-platform ad campaign to promote the program launches.

– WWE will remain on Spike through the end of September, then start on USA, Telemundo and possibly on Mun2.

Credit: PWInsider.com

Matthew Michaels is editor emeritus of Pulse Wrestling, and has been since the site launched.