MTV Networks on Monday said it acquired NeoPets Inc., owner of the popular teen Web site Neopets.com., for an undisclosed amount.
Neopets has roughly 25 million members as of today, 60 percent of whom are over age 13. Members create and care for virtual pets that live in a mythical world called “Neopia.” The site is one of the world’s largest and fastest-growing among youth, MTV said.
“The combination of NeoPets and Nick.com gives us a one-two punch leadership position in the online entertainment space among kids and young adults,” said Herb Scannell, vice chairman of MTV Networks and president of Nickelodeon Networks.
Neopets Chairman and Chief Executive Doug C. Dohring said combining with MTV will expand the Neopets brand into the worlds of television, movies and publishing. Dohring said the site’s original characters offer “tremendous opportunity for creative innovation.”
Credit: Yahoo/AP
