MTV and its series of networks around the world will go live for extended periods on July 2 to cover the Live 8 concerts.
In the United States, MTV, VH1 and mtvU will air a live feed from noon to 8 p.m. ET Saturday, July 2, covering the shows in London, Philadelphia, Paris, Berlin, Johannesburg and elsewhere. Live 8, organized by Sir Bob Geldof, is aimed at raising awareness of global poverty and calling for action at the July 6-9 G-8 summit of the world’s richest nations.
“Our proudest moments are when we use our unique global position to help connect our audience with the important events of the day and offer a creative outlet for artists to express themselves about the issues of our time,” MTV Networks Chairman Judy McGrath says. “Live 8 is one of those moments and we’re glad to join our musical brothers and sisters in every corner of the world to help shine the spotlight on ending poverty.”
MTV’s coverage will include live concert footage from the various venues, interviews with artists and fans at the concert sites and features on the 1985 Live Aid, Live 8’s goal and the G-8 meetings.
Among the artists scheduled to perform at the shows are U2, Destiny’s Child, the Dave Matthews Band, Paul McCartney, Madonna, Keith Urban, Green Day, P. Diddy, Stevie Wonder and a reunited Sex Pistols and Pink Floyd.
Credit: Zap2It.com
