News Release – Indigo Books & Music Inc. joins up with 'The Apprentice: Martha Stewart'

Toronto, ON – You be the judge! After its first episode, one team of hopefuls is already proving that living happily ever after in Martha Stewart’s world is a challenge.

The season premiere of The Apprentice: Martha Stewart opened with an exciting first task — candidates dove into one of the hottest niches in the publishing world – children’s literature -and were challenged to develop modern day fairy tales for today’s child based on beloved classics, Jack and the Beanstalk and Hansel and Gretel. After the rigorous critique of first graders and Random House Children’s Book executives, the Primarius Corporation team was declared the winner, with their adaptation of Jack and the Beanstalk.

Now, Canadians will have the opportunity to judge for themselves if the Primarius Corporation team was the true heroes of the episode, or just villains in disguise. Beginning September 22, copies of the winning 32 page, hardcover picture book adaptation will be available for sale nation-wide at Chapters, Indigo and Coles and online at for $15.95.

Be one of the first to curl up with this great new book and bridge the gap between fantasy and reality…TV, that is.

Credit: Indigo