From this report:
In a story reported on earlier today by Pro Wrestling Insider, WWE is indeed bringing back the ECW brand name for merchandising purposes as well as some form of weekly television and house shows.
The decision appears to have been finalized in the past week as several former stars were offered three-year contracts.
Paul Heyman will be in charge of the brand. It is believed this will be a mix of both former ECW wrestlers and new WWE developmental wrestlers.
It is expected this will lead to some significant changes in the WWE television product as well. The company is not looking to add a third day of television taping. It would likely be handled similar to the Superastros deal in the late 90s, with weekly matches taped before either the Raw or Smackdown tapings.
Credit: WrestlingObserver.com
