AT&T’s Wireless Unit Tag Teams with WWE

WWE issued the following press release today:

AT&T’s wireless unit tag teams with WWE
Company’s Wireless Customers can now Enjoy Exclusive Access to WWE Mobile Content

SAN ANTONIO and NEW YORK, March 8, 2007 –AT&T Inc. (NYSE: T) announced today an exclusive content agreement with World Wrestling Entertainment Inc. (NYSE: WWE), resulting in the largest collection of mobile WWE content to date.

World Wrestling Entertainment® has an exceptionally loyal and passionate fan base, with its television programming reaching more than 15 million viewers per week. These fans follow WWE across all media, including television, pay-per-view, online, DVDs, magazines, and theatrical films. Now WWE will work jointly with AT&T, formerly Cingular Wireless, to make the mobile device the next extension of WWE, allowing fans to experience a new generation of mobile video and interactivity.

In the coming months, AT&T and WWE will be launching a number of wireless related services. Fans will have access to a custom-built, cutting edge mobile internet WWE portal that will provide access to a deep library of content, and will prove to be a model for a new generation of mobile connectivity. There will be an exclusive collection of WWE-themed videos, ringtones, voice tones and graphics so fans can personalize their mobile experience. In addition, AT&T intends to use WWE content to explore text-based programs that will offer AT&T’s 61 million customers and WWE fans a unique interactive experience.

”WWE fans love action – anytime and anyplace. Now, fans can carry the action with them wherever they go, just in time for Wrestlemania.” said John Burbank, vice president of AT&T wireless marketing.

“It’s all about the WWE fans,” said Shane McMahon, WWE’s executive vice president, Global Media. “Imagine something happens at RAW®, SmackDown®, or WrestleMania® 23, and moments later, that moment in time is available on your AT&T handset. Because we own our intellectual property, we have the unparalleled ability to create this must- have content for our fans. In order to create the ideal fan-centric mobile experience, it was necessary to work exclusively with one partner who was an industry leader and that is why we teamed up with an innovator like AT&T.”

Headlining the debut of WWE in the mobile arena is an extensive arsenal of video content. WWE Mobileâ„¢ will feature a basic package of short-form videos each month, as well as a premium package, providing a deeper view into WWE. Add this to a full library of ringtone, voicetone, and wallpaper content, and AT&T’s wireless customers now have on-the-go wireless access to the WWE brand.

Pricing & Availability

*Cingular Video is available to customers who have a 3G phone while in a 3G market. 3G is the latest technology in wireless, bringing customers dramatically faster speeds that support new services, such as Cingular Video. Currently, 3G is available in 165 cities in the United States. Cingular Video’s basic content is available as part of the $19.99 Media Max 200 Bundle, and includes access to a variety of great WWE videos. Premium content, like some of the new WWE Mobile video content, is optional and customers are charged an additional fee for access. The “WWE Ringside” premium video package is available for $4.99 a month on Cingular Video, WWE ringtones and voice tones are available for $2.49 each. Graphics are available for $1.99. For more information, visit www.cingular.com/media .

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About AT&T
AT&T Inc. is a premier communications holding company in the United States and around the world, with operating subsidiaries providing services under the AT&T brand. AT&T is the recognized world leader in providing IP-based communications services to businesses and the U.S. leader in providing wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising through its Yellow Pages and YELLOWPAGES.COM organizations. As part of its three-screen integration strategy, AT&T is expanding video entertainment offerings to include such next-generation television services as AT&T U-verseSM TV. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.

© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T is a registered trademark of AT&T Knowledge Ventures. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand. For more information, please review this announcement in the AT&T newsroom at www.att.com/newsroom.

About WWE
Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE), can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/. The names of all World Wrestling Entertainment televised and live programming, talent names, images, likenesses, slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment, Inc. All other trademarks are the property of their respective owners.

This story was picked up by various news outlets, including Reuters and CNNMoney.com, with WWE.com also posting a story about it here.