CTV to Broadcast 28 Straight Hours of Live Coverage, July 6 & 7…
MuchMusic, MuchMoreMusic, Star! and Bravo! to Broadcast Over 60 Hours of Live Coverage…
CHUM Radio Network Joins in Historic Broadcast…
Toronto (June 28, 2007) – An unprecedented, multi-channel effort to deliver a green message to Canadians will make CTV’s broadcast of Live Earth: The Concerts for a Climate in Crisis on 7/7/07 it’s most ambitious television project ever, CTV announced today. In an effort to galvanize people from across Canada to “answer the call” about the global climate crisis, the network revealed a broadcast plan that will see a marathon, 28-hour, High Definition broadcast on CTV as well as over 60 hours of additional live coverage on CTVglobemedia’s MuchMusic, MuchMoreMusic, Bravo! and Star!, where each concert from each city will be seen in their entirety. Finally, live coverage will also be broadcast on CTVgm’s CHUM radio network. The end result is a customized-for-Canadians television and radio broadcast unlike any other in the world. Full details will be announced next week.
“As artists unite across the planet to focus attention on the climate crisis, CTV will bring the world to Canadians unlike ever before, delivering a message that hopefully will resonate long after the broadcast is over,” said Susanne Boyce, CTV President of Programming and Chair of the CTV Media Group.
In what will be the world’s largest High Definition concert broadcast of all time, CTV’s non-stop Live Earth coverage will be the longest, single program ever broadcast by the network. Live coverage begins at 10 p.m. ET on Friday, July 6 when the first of more than 100 international artists takes to the stage in Sydney, Australia and continues until 11 p.m. ET on Saturday, July
7, when the historic event concludes at Giants Stadium in New Jersey (see Addendum 1: Live Earth Timeline, below). Viewers in British Columbia will
see 28 hours of coverage, beginning at 7 p.m. PT on July 6 and continuing to 11 p.m. PT on July 7.
In the days leading up to the concert, CTV will support the broadcast with comprehensive coverage from its family of networks, entertainment and news properties. Led by Canada’s Number 1 entertainment brand, eTalk, Live Earth coverage will air on Bravo!, CTV Newsnet, Discovery Channel, MTV, MuchMusic, MuchMoreMusic, Star! and TSN as well as CTV.ca, CTV News and Canada AM. A
detailed broadcast plan will be announced next week.
Canadians will join together with an estimated two billion people in more than 100 countries around the world during CTV’s Live Earth broadcast. The
worldwide television event from all seven continents features a series of eleven incredible concerts by more than 100 artists (see “About Live Earth,” below).
Anchored from MuchMusic headquarters in downtown Toronto, the Live Earth broadcast on CTV will feature rolling live coverage from up to five concerts simultaneously. CTV will send entertainment reporters from its family of
channels to London and New Jersey to cover the UK and US legs of the event. While live highlights from across the globe will air during the marathon CTV broadcast, eight concerts will also air simultaneously in their entirety live on CTVglobemedia’s MuchMusic, MuchMoreMusic, Bravo! and Star!
Live Earth features performances from some of the world’s biggest music headliners, including Madonna, Bon Jovi, The Police, Enrique Iglesias, Kelly Clarkson, Red Hot Chili Peppers, Kanye West, Melissa Etheridge, Beastie Boys, Smashing Pumpkins, John Mayer, Shakira, Black Eyed Peas, Foo Fighters, Fall Out Boy, Duran Duran, The Pussycat Dolls and many others (See Addendum
2: Live Earth Artists by City, below).
It all shapes up to be one of the biggest broadcasts ever in the history of CTV. On July 2, 2005, CTV led the world with its broadcast of Live 8. At the time, one of CTV’s most ambitious broadcast initiatives ever, Live 8 on CTV
reached a stunning 10.5 million viewers, roughly one in three Canadians and 45 per cent of all Canadian households. As one of the largest total audience reaches ever for any single program ever aired on the network, CTV’s Live 8 broadcast sets the stage for a massive potential audience for CTV’s Live Earth broadcast on July 7
About Live Earth
Live Earth was founded by Kevin Wall, CEO of Control Room, the company producing the music events globally. Live Earth is a 24-hour, 7-continent concert series on 7/7/07 that will bring together more than 100 of the world’s top music acts to inspire an audience of over two billion people to combat global warming. Official Live Earth concerts will be staged in New
York, Washington, London, Sydney, Rio de Janeiro, Tokyo/Kyoto, Shanghai, Johannesburg Hamburg and Antarctica. Live Earth is a project of the SOS
campaign, which aims to motivate people around the world to “Answer the Call” through solutions-based short films, PSAs, books, an interactive web
experience, and through the Live Earth concerts. Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate
Protection and other international NGOs to drive individuals, corporations and governments to make immediate and lasting changes to solve the climate
crisis. Former U.S. Vice President Al Gore is the Chair of the Alliance for Climate Protection and Partner of Live Earth. A full list of concert
lineups, locations and more, including detailed information about the SOS campaign, is available now at www.liveearth.org.
CTV, Canada’s largest private broadcaster, offers a wide range of quality news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada’s premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV Inc. also owns radio stations across the country, and leading national specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American leader in the provision of mobile high definition production
facilities. More information about CTV may be found on the company website at www.ctv.ca.
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