Richly Deserved: Celebrity Apprentice Episode 4

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The task was to sell tickets to four Broadway shows at separate sales booths in Times Square.

Trump brought in as one of his assistants none other than WWE head honcho Vince McMahon (the expected banter about a match between Lennox and Tito ensued).

HYDRA won with over $33,000 in sales.

VINNIE PASTORE: The respective project managers were chosen because they are both veterans of acting on Broadway. But do actors make for ticket sellers? Isn’t that a bit like having, say Eric Staal and Cam Ward standing on a street corner in Raleigh, N.C. pushing Carolina Hurricanes tickets? Anyway Vinnie didn’t handle his team well in the beginning, letting Stephen and Piers argue aimlessly. He also bungled on the negotiations with the women over which plays they would sell. Eventually, aside from “Chicago”, he let the girls have their pick. He was also not all that confident in the boardroom. He may not have been the strongest link on his team this week but got the win ($50,000 for the Lustgarten Foundation for Pancreatic Cancer Research).

PIERS MORGAN: Vinnie called him his MVP, and there was no doubt about that. First, he played his “I’ll call up Sir Richard Branson” card and got him (the Virgin reps arriving with seconds to spare for effect) to donate $10,000. Then he donned a knights costume to give his team’s display some much-needed visual effect, even playing his selling part up for Ivanka’s entertainment. He also endeared himself to some passerby Brits. Piers can be annoying at times but he was key to victory this week.

STEPHEN BALDWIN: Not sure what to make of his week. He bickered with Piers when Vinnie gave Piers the simple task of reading the rules to him. He then got into another shouting match with Piers (the “boomerang” crack). What he did positively to win the task, I’m not sure. In any case he remains one of the stronger members of Hydra.

TRACE ADKINS: Becoming Mr. “Voice of reason” in addition to being Mr. Voice. He didn’t try to play peacemaker as he did last week but instead, let the arguments ensue without him. He also secured a $5,000 donation from EMI. He tried to sell tickets to a group that didn’t speak English but there’s no doubt overall that he is a team player.

LENNOX LEWIS: Was brought in as Vinnie’s negotiator but honestly, we didn’t see a lot of negotiating from him. Another quiet week for the former heavyweight champ. He should be getting his chance to lead real soon.

TITO ORTIZ: After presenting his winner’s cheque to cute Elizabeth, who is beating the odds thanks to St. Jude Children’s Research Hospital, we didn’t see much of Tito. He showed he can lead. He also shows he can be led without incident. His stock goes higher and higher.

EMPRESSARIO lost with just over $31,000 in sales.

MARILU HENNER: Seemed the stronger of the two project managers but made many mistakes. She easily handled the guys in the negotiations, getting the stronger plays. She also got one of her friends, Broadway actor David Hyde Pierce to hang around her booth. Trouble was he really wasn’t being showcased to attract customers. Marilu also hid Carol and Jennie, two women who’s presence would have helped the presentation of the booth, having them work sales. She had to be spared from firing though because she is still one of the strongest candidates left.

NELY GALAN: Trump still seems to be obsessed with eventually firing her. But she was the strength of the team this week. She secured a few large donations. However one of those, for $2,000, had to be sent back and turned into a cashier’s cheque. Her friend didn’t come back until two minutes after the allotted time. Trump, not hiding his hatred for her, called it poor planning. I call it Midtown Manhattan, where not everyone gets everywhere on time. A week where Nely became a contender again.

OMAROSA: Who better to bring to a negotiation than Omarosa. And she did her job. Again though, she like the rest of the women became invisible once the selling started. She’s also the toughest person to start a fight against in the boardroom because she will eat you alive.

CAROL ALT: Was rightfully ticked off when she was forced to take another dirty job no one else wants, in this case selling inside the tent. Ladies, Carol is, even in her 40’s still a stunning female specimen to look at. Why is she hiding behind a tent? Unfortunately, she was the one who decided to pick a fight with Omarosa in the boardroom and got her clock cleaned. Good to see her get spared though as she is the last
woman standing who has yet to be project manager.

JENNIE FINCH: Poor Jennie. Like Nadia a couple of weeks ago, she is anaccomplished athlete with very little business acumen. You have to have a certain level of toughness in the boardroom and Jennie looked and sounded intimidated by the process throughout. Very nice person. Nicer to look at. We’ll be following her at the next Olympics. But clearly not made for this process.

Next week, Vinnie is called a fat Italian by a stuck-up Brit. See you then.