The SuperHero Toy Box

The Superhero Toy Box

DC Comics

Justice League Unlimited

This is the news we have all be waiting for. In this month’s ToyFare magazine, Mattel has revealed that there are some pretty big plans for JLU this year!

Reportedly (I say reportedly because none the bookstores around here stocked the new issue yet), the article goes on to say that JLU will be a Target exclusive starting the summer of 2008. Also, there will be a Apokalips 6-pack with Superman, Mr. Miracle, Darkseid, Lashina, Forager, & Mantis (the latter 3 pictured below). On top of all that, there will be 13 new characters (including The Question), and plenty of repaints along with a few re-decos.

Moving into 2009, more characters from the DC Animated Universe, not necessarily from JL or JLU, along with characters that have never appeared (Com’on Blue Beetle!!!!) in any of the shows look to be making their way into plastic.

To read the full article, pick up the current issue of ToyFare.


Hasbro’s Marvel in 2008


Marvel Studios’ big screen adaptation of Marvel’s legendary Super Hero Iron Man will land in movie theaters nationwide on May 2, 2008. But fans of Iron Man and the Marvel Comics Universe will not have to wait that long for the action to launch! On March 23, 2008, Hasbro, Inc. will introduce its line of Iron Man toys to support the first Marvel Super Hero flick of the year. The toy line features items for kids who are just discovering the Iron Man fantasy as well as diehard collectors. Highlights from the line-up include the REPULSOR-POWER IRON MAN action figure, styled after the character’s Mark III armored suit (Approximate Retail Price: $19.99; Ages: 4 & up; Available: March 23, 2008) and the IRON MAN N.R.F. 425 BLASTER that features10 rapid-fire repulsor darts and even comes with FLYPAPER™ Iron Man targets and poster and to enhance every child’s Iron Man roleplaying experience. (Approximate Retail Price: $19.99; Ages 6 & up; Available: March 23, 2008)


After his blockbuster movie sequel in 2007, Marvel’s ever popular wall-crawling, web-spinning Super Hero is back in full swing this year, serving as the inspiration behind a web of new Hasbro Spider-Man toys, including a line based on the new animated TV series, “The Spectacular Spider-Man.” The crown jewel of Hasbro’s 2008 Spider-Man lineup includes the first-ever Spider-Man toy that actually scales walls, REMOTE CONTROL WALLCRAWLER SPIDER-MAN (Approximate Retail Price: $49.99; Ages: 5+; Available: Fall 2008). For kids wanting to join Spidey in his crime-fighting escapades, Hasbro offers the SPINNING WEB BLASTER. And action figures featuring characters from The Spectacular Spider-Man join new offerings of action figure heroes and villains from the entire Spider-Man universe.


For nearly 50 years, Marvel’s The Incredible Hulk has been one of the most popular and recognizable Super Hero characters in the world. As Hulk fans await Bruce Banner’s alter ego smashing back into theaters on June 13, 2008 in Marvel Studios’ The Incredible Hulk, Hasbro unveils a monstrous new series of toys, games, and collectibles inspired by the movie. Highlights from the strong toy line-up include the ultimate Hulk role-playing toy HULK SMASH HANDS, (Approximate retail price: $19.99; Ages 3 & up; Available: May 3, 2008)movie action figures that appeal to kids and collectors alike, and even a singing and dancing HULKEY POKEY HULK plush figure that shows a more cuddly side of the Super Hero for the pre-school crowd. (Approximate retail price: $29.99; Ages: 18 months & up; Available: May 3, 2008)

I am sure plenty more information will be available after Hasbro’s Toy Fair showing this Saturday.


Images of the figures for the new Hellboy movie have surfaced.

Pictured above (in order) are Johann, Wink, Prince Nuada, Liz, Hellboy, and Ape Sapien. The movie will be released July 11, so one would expect to see these around then.

That’s all for this week, actually a much larger issue then the past few weeks. Keep it here this weekend for Toy Fair coverage. We will not be attending, however with Hasbro’s media briefing is on Saturday, and Mattel’s on Tuesday, we will be sure to pass along any of the big news that is released!