WWE has reached a distribution agreement with Fox, giving the studio first rights for their future movie productions. According to Variety, WWE plans on making one theatrical and four direct-to-video releases per year, as well as aiming for a PG-13 rather than an R rating. 12 Rounds, starring John Cena, is to be the first release under this deal when Fox Atomic distributes it theatrically in 2009. It has a budget of around $20 million, although the DTV projects will likely be kept on a budget nearer $5 million.
WWE Films chief Michael Lake said “There’s a real depth of talent we can use. These guys are action stars anyway. We want to fashion movies to fit their personalities. We’ve got to establish these guys not to our audience so much but to the other moviegoing audience, so that they cross over.”
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