With the seventh season of 24 delayed until next year by the WGA strike, FOX began offering this week a third season of its online 24 spin-off, The Rookie.
The Rookie: Day 3Extraction digital shorts chronicle the further adventures of American Counter Terrorism agent, Jason Blaine. Set within the same high-stakes world as 24, Blaine races against the clock to try rescue his boss, who is kidnapped by a nefarious drug cartel. This year’s digital shorts will be released in six chapters, with each lasting three to four minutes.
Rodney Charters, ASC, CSC, who has directed past episodes of 24, directs The Rookie: Day 3 Extraction and delivers the trademark style and universe of the Fox Emmy-winning hit.
“We’ve done everything possible to keep The Rookie: Day 3 Extraction true to the 24 universe,” said Charters. “The storyline will help get fans of the show excited for Season Seven and bring our brand to life in a have-to-see way.”
The shorts, which debuted on Monday, March 17, will be available in the Searchlight section of Comcast’s On Demand service and online at http://www.DegreeRookie.com, while DirecTV will debut the content on Monday, April 7 on channel 115.
Both online and on-demand properties provide access to exclusive content, including hi-definition versions of The Rookie: Day 3 Extraction in Dolby 5.1 surround-sound, behind-the-scenes footage, as well as an innovative sweepstakes featuring several over-engineered prizes, including a new Hummer H3 sport utility vehicle. Five additional digital shorts of The Rookie: Day 3 Extraction will be released on a weekly basis.
The digital shorts, along with the corresponding national commercials, were created and produced by MindShare Entertainment and Science + Fiction. Brightline iTV Marketing Specialists coordinated the on-demand experiences and Story Worldwide coordinated the Web design and production.
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