2007/2008 TV Season Ratings Report – Week of 4/7 – 4/13/08

American Idol increases its exposure, Desperate Housewives returns, and CSI is as relevant as ever…

Monday (4/7/08)

Overall:

#1 CBS 9.4
#2 ABC 9.3
#3 NBC 5.3
#4 FOX 4.6
#5 CW 0.9

Adults 18-49:

#1 CBS 5.4
#2 ABC 3.9
#3 NBC 2.5
#4 FOX 2.4
#5 CW 0.5

Monday’s Top Shows:
Dancing With the Stars, ABC
Two and a Half Men, CBS
NCAA Championship, CBS
Samantha Who?, ABC
Deal or No Deal, NBC
Medium, NBC

My Thoughts: Men’s basketball topped last year’s ratings
for CBS. Samantha Who? and Medium impressed
as well…

Tuesday (4/8/08)

Overall:

#1 FOX 10.4
#2 ABC 7.1
#3 NBC 5.7
#4 CBS 5.4
#5 CW 1.1

Adults 18-49:

#1 FOX 7.2
#2 NBC 3.4
#3 ABC 2.5
#4 CBS 2.3
#5 CW 0.7

Tuesday’s Top Shows:
American Idol, FOX
NCIS, CBS
Dancing With the Stars, ABC
Hell’s Kitchen, FOX
The Biggest Loser, NBC
Boston Legal, ABC
Law & Order: SVU(R), NBC

My Thoughts: Idol’s Tuesday numbers are down a bit.
Meanwhile, CBS’s Secret Talents of the Stars is down for
the count: canceled after one airing…

Wednesday (4/9/08)

Overall:

#1 FOX 10.3
#2 CBS 6.8
#3 NBC 4.7
#4 ABC 4.3
#5 CW 1.5

Adults 18-49:

#1 FOX 6.7
#2 CBS 2.8
#3 ABC 2.2
#4 NBC 1.9
#5 CW 1.0

Wednesday’s Top Shows:
American Idol, FOX
Deal or No Deal, NBC
Criminal Minds, CBS
CSI: NY, CBS
Primetime, NBC

My Thoughts: American Idol “Gives Back”
ratings are down substantially from last season…

Thursday (4/10/08)

Overall:

#1 CBS 9.7
#2 FOX 9.2
#3 NBC 4.7
#4 ABC 3.8
#5 CW 1.4

Adults 18-49:

#1 FOX 5.4
#2 CBS 4.5
#3 NBC 3.4
#4 ABC 1.6
#5 CW 0.7

Thursday’s Top Shows:
American Idol, FOX
Survivor: Micronesia – Fans vs. Favorites, CBS
Don’t Forget the Lyrics, FOX
CSI, CBS
The Office, NBC
Without a Trace, CBS

My Thoughts: What a difference three nights of American
Idol
makes. CBS still takes the evening overall. And a strong return for The Office. …

Friday (4/11/08)

Overall:

#1 CBS 5.6
#2 ABC 3.7
#3 NBC 3.4
#4 FOX 3.3
#5 CW 2.6

Adults 18-49:

#1 CBS 2.3
#2 ABC 1.6
#3 NBC 1.5
#4 CW 1.4
#5 FOX 1.2

Friday’s Top Shows:
Ghost Whisperer, CBS
The Price is Right, CBS
Numb3rs, CBS
20/20, ABC

My Thoughts: Not much changed here…

Sunday (4/13/08)

Overall:

#1 CBS 6.9
#2 ABC 6.5
#3 NBC 3.6
#4 FOX 2.9
#5 CW 0.9

Adults 18-49:

#1 ABC 3.5
#2 CBS 2.7
#3 FOX 2.4
#4 NBC 1.3
#5 CW 0.5

Sunday’s Top Shows:
The Masters, CBS
60 Minutes, CBS
Oprah’s Big Give, ABC
Desperate Housewives, ABC
Big Brother: ‘Til Death Do You Part, CBS
Eli Stone, ABC

My Thoughts: CBS benefits from The Masters
golf coverage spill-over to outlast ABC and the return of Desperate
Housewives
_______________________________________

Week of 4/7 Overall

#1 CBS 43.8
#2 FOX 40.7
#3 ABC 34.7
#4 NBC 27.4
#5 CW 8.4

Top 10 Shows:
#1 American Idol (Tue), FOX
# 2 Dancing With the Stars (Mon), ABC
# 3 CSI, CBS
# 4 American Idol (Thu), FOX
# 5 NCAA Championship, CBS
# 6 Dancing With the Stars (Tue), ABC
# 7 American Idol (Wed), FOX
# 8 Desperate Housewives, ABC
# 9 Without a Trace, CBS
#10 NCIS, CBS

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Ratings were up overall for every network but the CW. Mean-
while, even three nights of Idol wasn’t enough to push
FOX back to the top with household numbers. And the Top 10
is finally looking familiar again…