WWE COO On MMA: They Have No Stars

PWI’s Devin Cutting covered WWE’s Chief Operating Officer Donna Goldsmith’s speech at a conference I can’t be bothered to copy the name of. Something about growing equity. Among other topics, Goldsmith addressed why she doesn’t think MMA is competition for MMA:

Donna stated that MMA isn’t much of a threat to WWE because MMA doesn’t have real stars or storylines. “Somebody gets knocked out and they’re hurt and that may be the last you ever see from them again” while WWE can repackage it’s superstars.

Oh, and they’re hoping to tour China in 2011, too.

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