Wrestling with Charts: WWE.com Traffic Down

F4Wonline.com today noted that WWE.com traffic is down since last year, which may explain why details of the big trade were posted on the company’s Web site prior to announcing them on TV. We decided to do a bit of investigating…

Here are charts looking at WWE.com’s traffic over the past year. Compete.com shows that on May 20, 2008, the site saw 2.574 million unique visitors and 9.270 million visits vs. 1.784 uniques and 6.144 visits on May 20, 2009. It’s a decrease, but with WWE having its draft in mid-June of 2008 – and with it a huge spike in traffic – and this year’s draft being much closer to WrestleMania, something tells me the June comparisons will be much worse:

For the heck of it, here is a chart looking at TNA, ROH and NWA’s Web sites, which have held relatively steady:

The below chart from Quantcast.com, which shows traffic in the form of monthly U.S. visits to WWE.com from October 2006 through May 2009, give a good overview of the peaks and valleys in traffic over the past couple of years.

Frankly, site traffic – aside from bumps up for WrestleMania and the 2008 WWE Draft – hasn’t yet climbed back to the levels it was at leading into the huge traffic around the Vince McMahon fake death angle/real-life Benoit family tragedy in mid-2007.

Here’s one more chart, from Alexa.com, looking at time spent on the site per person (in minutes):

Alexa.com

It will be interesting to see what else WWE tries to increase interest in the site, and what if anything will get the numbers up in the near future.

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