Matthew Vaughn (Stardust) went outside the studio system when his Marv Films production company and Brad Pitt’s Plan B Entertainment privately financed the production after a number of Hollywood studios found Kick-Ass to be too risky, too over-the-top.
After a stellar showcase at Comic-Con last month, fans were enthusiastic thus making it a hot property.
Lionsgate is a good fit, given the comic book’s graphic nature. In conjunction with the “Saw” horror films, Lionsgate is no slouch when it comes to marketing edgy material.
Kick-Ass is adapted from the stories written by Mark Millar and John Romita Jr. The comic and movie center on a high school dweeb (played by Aaron Johnson) who attempts to reinvent himself as a real-world costumed superhero despite not being athletic or coordinated and then runs into real villains with real weapons.
Nicolas Cage, Chloe Moretz and Christopher Mintz-Plasse also star.
Source: The Hollywood Reporter
