Ortiz signs bout agreement to face Coleman

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Tito Ortiz is a fighter who is on the bleeding edge of using new media to promote fights and his brand. Every fighter out there, from UFC superstars on down, should take note of Tito’s approach to using video, Twitter and blog posts to embrace his fans. It’ll only make you more popular.

The above video shows Ortiz signing his bout contract to meet Mark Coleman at UFC 106.

But someone should also send me a video of Ortiz in attendance at last night’s Summerslam event, where the camera panned in on Freddie Prinze, only to see a grinning and foolish Ortiz holding up a fist on the left side of the frame.