What a way to end the week. We showed you the red-band Hit Girl clip right before Christmas, and more recently told you that the movie will be the film to kick off the SXSW Film Festival in Austin. Now today, Lionsgate has debuted the second full-length theatrical trailer of Matthew Vaughn’s Kick-Ass. With the raucous reaction it got at last year’s Comic-Con, you know the teenage demo will be out in full force for this blood-soaked popcorn flick. While this green-band trailer is tamer compared to the Hit Girl clip, it’s still provides a good hit for the action junkie. At least it shows that Lionsgate can market something that isn’t torture porn (the Saw series) or for Tyler Perry fans.
What this trailer does right is present the movie and make it understandable for those not familiar with Mark Millar’s comic. Another plus is that we see Mark Strong for the first time. (Somewhere Andy Garcia’s saying, “It could’ve been me!”) For those needing more clarification on what the movie is about, here’s a helpful synopsis:
Kick-Ass tells the story of average teenager Dave Lizewski (Aaron Johnson), a comic-book fanboy who decides to take his obsession as inspiration to become a real-life superhero. As any good superhero would, he chooses a new name — Kick-Ass — assembles a suit and mask to wear, and gets to work fighting crime. There’s only one problem standing in his way: Kick-Ass has absolutely no superpowers.
His life is forever changed as he inspires a subculture of copy cats, is hunted by assorted violent and unpleasant characters, and meets up with a pair of crazed vigilantes, including an 11-year-old sword-wielding dynamo, Hit Girl (Chloe Moretz) and her father, Big Daddy (Nicolas Cage).
Kick-Ass is just another way to show that British filmmaker is ready tackle the James Bond franchise someday. He’s already worked with Daniel Craig on Layer Cake and he’s made the fantasy film Stardust. His latest is a mix of action and mayhem, and because it was funded entirely by him and his investors, he didn’t have to worry about studio suits (*cough*Sony/Spider-Man franchise*cough*) interfering.
The film looks to kick the ass of all the films opening on April 23rd. I don’t think a Back-Up Plan or a Death at a Funeral or even a killer fish (Piranha 3D) can beat it. What do you guys think?
Tags: Kick Ass, Matthew Vaughn, Trailers