Four-time Grammy award-winner Taylor Swift will be helping Sony with their latest marketing blitz. She is promoting the new line of Cyber-shot digital cameras. Swift will be loving on the DSC-TX7 digital still camera with intelligent iSweep Panorama wide-shot feature.
There will also be print and digital ads throughout June. Expect a plethora of Swift/Cyber-shot related social media adverts too. This year-long campaign is likely to branch out wider than just the TX7. One commercial will show Swift visiting the Sony Innovation Center to receive a broadside of Sony product propaganda.