The longest running sponsorship in college football bowl games has ended.
FedEx will no longer sponsor the Orange Bowl after its sponsorship deal ended after last season. FedEx was being asked to take on a larger, season long sponsorship platform that they didn’t feel comfortable with.
ESPN is working with Orange Bowl Officials to find a new sponsor for the game, which has seen its ratings decrease in the previous few years. Mainly because it’s been the bowl game where they’ve sent the non-power schools.
The sponsorship deals for the other major Bowl games are still being negotiated.
