WWE.com had 12.4 million unique visitors in April. That is round about the same as January, which had a boost from the Royal Rumble, but still below average. In April 2009 it managed 18 million, albeit that number was skewed by WrestleMania being held that month. They averaged 633 website merchandise orders per day, down from 800 in 2009. DVD shipments rose from 162,000 to 277,000, yet that is again skewed by this year’s WrestleMania video being available during that month. Meanwhile, the European tour in April was down 18.5% in attendance figures, from 8,100 paid per show to 6,600.
Credit: Wrestling Observer Newsletter, 14 June 2010 (subscribe here