It’s one thing to be secretive about an upcoming release. The mind games being served up in the viral campaign for Christopher Nolan’s Incepetion are well played and have created quite a movie buzz.
Get Low doesn’t have any of that. For a movie that gets a limited bow on July 30th, the film isn’t getting much publicity from Sony Pictures Classics. Well that stops now. Both myself and Robert Saucedo attended the U.S. Premiere of Get Low in Austin in March. The stars, Robert Duvall, Bill Murray and Sissy Spacek, were present as was director Aaron Schneider, who looked like he was in his midtwenties.
Schneider won an Academy Award in 2004 for Best Short Subject for Two Soldiers, featuring Ron Pearlman (Hellboy) and based on a short story by William Faulkner.
Based on a true story of Felix “Bush” Breazeale, Get Low is about a Tennessee hermit (Duvall) who planned his own funeral in 1938 while he was still alive and could enjoy it. For this so-called “living funeral,” Frank Quinn (Bill Murray), the owner of the Funeral Parlor, sees it as an opportunity for some money, and agrees to let the townsfolk tell Felix Bush the stories they’ve heard about him.
When an old mystery is unearthed involving local widow Mattie Darrow (Sissy Spacek), things get complicated.
At the time of the premiere I went out on a limb and said that both Robert Duvall and Bill Murray could get Academy Award nominations for their performances. At the halfway point of the calendar year, I still stand by that prediction.
Recently, a new poster appeared online (compare it to the old one on the right):
I really like the one on the left, because it is more ambiguous. I guess it’s a good thing that I don’t run a studio; “ambiguous” isn’t a phrase studios typically want when selling a movie to audiences. They want the easy sell, which the poster on the right provides. “From the producer of Road to Perdition” makes it seems darker and more crime-centric.
To get a better idea about Get Low, check out the two trailers below.
Trailer #1 (April 19, 2010)
Trailer #2 (July 2, 2010)
Tags: Bill Murray, Get Low, Robert Duvall, South by Southwest, SXSW