Quesada: Spidey sales dip doesn't mean Single Spidey isn't interesting

Marvel Editor-in-Chief Joe Quesada is still standing by his Spidey direction despite plummeting sales. While he backs single Spidey, is the sales decline due to that retcon or due to a thrice monthly shipping Spidey? Too much Spidey or no marriage? What is the problem?

What was heard at San Diego Comic Con 2010:

Question for Quesada: One More Day, Brand New Day, big controversy — at what point in time did you realize it did, or didn’t, pay off? Quesada: “Spider-Man is so strong, creatively, we knew — payoff or not — the idea of Spider-Man being single again was the most important goal, and we managed to do that. When it started to pay off is when Brand New Day started to kick into high gear, and people started meeting each other… that’s what we wanted. We wanted that canon of people in Peter’s life to be enhanced again. Because it had gotten stale, it had gotten limited due to marriage and other trappings of the character.”

Source: Newsarama

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