Not good news. How will this impact the animated series? Is there a broader audience for Scott Pilgrim?
Here is what is being reported:
Men clearly dominated the box office this weekend in a gender battle that pitted Sylvester Stallone’s testosterone-fueled Expendables against Julia Roberts’ Eat Pray Love. The Expendables won the weekend easily, grossing $35 million and a crucial victory for Lionsgate. Eat Pray Love was no slouch either, considering its limited appeal to men. The PG-13 rated travelogue grossed an estimated $23.7 million, making it Roberts’ highest opening as a leading lady since 2001′s America’s Sweethearts.
The other new wide release, Scott Pilgrim vs. the World, had a much harder time connecting with audiences. The Michael Cera-starrer grossed only $10.5 million, far less than the studio had hoped. The film from British director Edgar Wright, with a budget of $60 million, was a huge hit at Comic-Con that hasn’t translated to the real world. Those that did attend the hyper-kinetic action love story had a great time, though: The film generated an A- from CinemaScore with audiences under 25 giving it an A. Still, Scott Pilgrim is likely to be viewed as a significant under-performer for the studio.
Source: Entertainment Weekly
