“On the heels of the big “youth push” in WWE during the past several weeks, here are some facts from this week in the business:
Raw’s demographic ratings among males 18-34 and 18-49 were the lowest in seven weeks.
Raw scored a 1.86 rating among males 18-34, which was down from a 2.03 rating last week.
Now one could suggest that McMahon is insane enough to be intentionally misleading Wall Street with excuses that are not substantiated by financials that wouldn’t hold up under either SEC or Sarbanes Oxley Act 404 scrutiny, or maybe that he has no idea what he’s talking about despite the massive success of his business model.
Or one could recognize the direct connect between what TV ratings, PPV buy rates, and ticket sales have proven time and time again, as well as what legitimate focus groups conducted by credible media companies in the business of such have clearly identified: the TV audience (including 18-34 males) rate with ESTABLISHED (and yes older) stars!”