Stride Gum Change Your Flavor, Change Your Life

Ever wanted to be a rodeo clown, ostrich jockey or adventure traveler? As part of its expanding digital campaign, STRIDE® gum just launched a new Facebook campaign targeting teens, “Change Your Flavor, Change Your Life,” that allows users to step into the shoes of another, or at least appear that way. Users can insert themselves and their friends into outlandish scenarios, and have a full photo album featuring their “adventures” published for their friends to view and comment on. Check out the application at:

This Facebook application mirrors the flavor shift in Stride SHIFT™, the first-ever flavor changing gum! It’s a breakthrough innovation in the gum category. The gum shifts flavor during chew – from Berry-to-Mint or Citrus-to-Mint – two long-lasting flavor combinations.