Syfy touts WWE Smackdown Rating from 10/15

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SYFY’S SANCTUARY SOARS IN SEASON THREE PREMIERE, UP 17 PERCENT IN TOTAL VIEWERS
WWE FRIDAY NIGHT SMACKDOWN® VIEWERSHIP RISES FOR SECOND STRAIGHT WEEK

SMACKDOWN RANKS AS #1 PRIMETIME CABLE ENTERTAINMENT TELECAST IN ADULTS 18-49 AND ADULTS 25-54 – MOST WATCHED SYFY FRIDAY NIGHT TELECAST IN FIVE YEARS!

NEW YORK – October 18, 2010 – Powered by the second consecutive week of WWE Friday Night SmackDown® audience gains, the season three premiere of Sanctuary jumped 17% in total viewers and 12% among Adults 18-49 during its return Friday, October 15, on Syfy, compared to the season two average.

During its 10-11PM (ET/PT) time period, Sanctuary averaged 1.8 million total viewers, 860,000 Adults 25-54 and 728,000 Adults 18-49 while averaging a 1.3 HH rating.

The Friday, October 15 telecast of SmackDown leg locked 2.88 million total viewers, 1.21 million Adults 25-54, 1.13 million Adults 18-49 and a 1.9 HH rating. This was Syfy’s most-watched Friday telecast in more than five years (July 2005, the season two premiere of Battlestar Galactica).

SmackDown was the #1 primetime cable entertainment telecast in both Adults18-49 and Adults 25-54. Since premiering on Syfy Friday, October 1, the telecast has risen 14% in Adults 18-49 and total viewers, and 13% in Adults 25-54.

One of television’s most groundbreaking series, shooting almost entirely on green screen, Sanctuary was the first television series in North America to use the RED camera exclusively. Its stunning visual effects were nominated for a 2008 Emmy Award. Created by Damian Kindler (Stargate SG-1, Stargate Atlantis), Sanctuary is produced in association with Syfy and is distributed by Tricon Films and Television. Season three of the series is executive produced by Damian Kindler, Amanda Tapping, Martin Wood, Keith Beedie and Tricon Films.

World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Sydney, Tokyo and Toronto. Additional information on World Wrestling Entertainment, Inc. can be found at corporate.wwe.com.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBC Universal, one of the world’s leading media and entertainment companies. (Syfy. Imagine greater.)

Glazer is a former senior editor at Pulse Wrestling and editor and reviewer at The Comics Nexus.