WWE Wrestlemania 26 a Success for Arizona

WrestleMania(R) Makes $45 Million for Host City

STAMFORD, Conn., Nov 04, 2010 (BUSINESS WIRE) — World Wrestling Entertainment(R) announced today that WrestleMania XXVI generated $45.1 million in economic impact for the greater Glendale/Phoenix area, according to a study conducted by the Enigma Research Corporation. WrestleMania also generated close to $5 million in local, state and county taxes.

Over the past three years, WrestleMania has generated nearly $150 million in cumulative economic impact for its host cities and states, this despite the country experiencing one of the worst economic periods in decades.

“WWE(R)’s premiere event was an important addition to Glendale’s tourism industry and position as a leading sports and entertainment destination,” said Glendale Mayor Elaine Scruggs. “The $45 million boost to our region created by WWE’s fantastic fans makes WrestleMania a valuable economic attraction for every community host. We look forward to WWE returning to Glendale soon.”

A capacity crowd of 72,219 fans from all 50 states and 26 countries attended WWE’s pop culture extravaganza this past March. Key highlights from the study included:

$45.1 million of direct, indirect and induced impact derived from spending by non-locals visiting specifically for WrestleMania XXVI. The economic impact derived from WrestleMania Week equated to the creation of 510 full-time jobs for the area. 63% of fans that attended WrestleMania were from outside the Phoenix Metropolitan Area, with 53% staying three nights or more. 60% of fans that came from out of state were from California and Nevada. 58% of fans that attended WrestleMania were between the ages of 20 and 40, and 23% were between the ages of 5 and 19.

“We are very pleased that WrestleMania has once again produced a significant economic windfall for its host city. This is an incredible result in the face of a challenging economy, and one that illustrates the size and scope of WrestleMania Week,” said John P. Saboor, Senior Vice President of Special Events for World Wrestling Entertainment. “Our public and private sector partners within the Glendale/Phoenix area were exceptional hosts for the WWE Universe.”

Next year, WrestleMania XXVII will take place Sunday, April 3 from the Georgia Dome in Atlanta, GA. Tickets go on sale Saturday, November 13 at 10 AM EST through the Georgia Dome box office, all Ticketmaster outlets, www.ticketmaster.com or by calling 1-800-745-3000. The event will be broadcast on pay-per-view, and viewed in more than 100 countries.

Enigma Research Corporation is an international consulting firm which specializes in measuring the economic impact of special events. Enigma’s economists developed a customized model which converted expenditures into economic impact, employment created and taxes generated as a result of the event.

World Wrestling Entertainment, Inc., a publicly traded company (WWE 14.11, +0.45, +3.29%) , is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Singapore, Tokyo, Toronto and Mexico City. Additional information on World Wrestling Entertainment, Inc. (WWE 14.11, +0.45, +3.29%) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company’s brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.

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