DC Source announced pricing for their new digital comics, and I have to say I’m pretty disappointed:
On Wednesday, August 31st, DC Comics will make publishing history again with their first-ever comic book combo pack. Each issue of JUSTICE LEAGUE, by New York Times bestselling writer and DC Entertainment Chief Creative Officer Geoff Johns and bestselling artist and DC Comics Co-Publisher Jim Lee, will be available in a convenient combo pack including a print edition and digital version of the comic book.
Those who want a physical copy of JUSTICE LEAGUE to read and collect, as well as the ability to download it onto their favorite device for easy transport, get ready. Each print edition of the comic book and an individual code for digital download will be wrapped in a poly bag and available for $4.99. Separately, the standard version will retail for $3.99 and the digital version will retail for $3.99.
“As we continue to expand our readership and make our titles more accessible to readers everywhere, we’re excited to provide our comic shop retail partners and their consumers with multiple formats of JUSTICE LEAGUE in one convenient place,” said John Rood, EVP Sales, Marketing and Business Development.
Not only will Johns and Lee be collaborating for the first time, but their contemporary take on the origin of the comic book industry’s premier superhero team will be available in DC Comics’ historic first comic book combo pack.
Both digital and print editions of DC’s comics will have parity pricing for the first four weeks of release; thereafter, the digital titles drop in price down to our standard 1.99 digital price point. Oversized issues, including JUSTICE LEAGUE #1, will start at $3.99 and drop to $2.99 after four weeks.
Skitch Commentary: I understand they are catering to the retail market, and trying not to hurt comic shops. But it’s ridiculous to charge the same for a digital copy of something as a physical copy. You are not paying for printing costs, and there is no “mark up” so the retailer can make a profit. I felt a 2 dollar price point is fair, and apparently so does DC, as long as you are willing to wait a month for your comics. This is a huge blemish on this cool idea.
