SDCC 2011: Entertainment Earth & Toys ‘R’ Us Exclusive Platinum Halo Master Chief By McFarlane Toys

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Toys “R” Us Captures Collectors’ Consciousness in Entertainment Earth Booth #2343 at Comic-Con International in San Diego

A Special Selection of Official Show Exclusives and First-to-Buy Opportunities Makes Toys “R” Us Items “Must-Haves”

The World’s Greatest Toy Store continues its profound partnership with Entertainment Earth at this year’s annual Comic-Con International in San Diego, and will no doubt contribute to the euphoria of the participating action figure and comic book enthusiasts. In honor of the show’s forty-second year, and the company’s thrilling third year in attendance, from Wednesday, July 20 through Sunday, July 24, Toys “R” Us will offer an extraordinary extravaganza of official San Diego Comic-Con merchandise, including toys based on characters from TRANSFORMERS, ThunderCats and DCU vs. MOTU. Continuing last year’s magnificent merge with Entertainment Earth, every Toys “R” Us Comic-Con exclusive will be available at Entertainment Earth Booth #2343.

To help commemorate these dynamic deals from Toys “R” Us, Entertainment Earth will be hosting several exceptional events:

On Thursday, July 21, from 10 to 11:30 am, Spawn creator and renowned toy designer Todd McFarlane of McFarlane Toys will be available to sign autographs in celebration of the Toys “R” Us San Diego Comic-Con debut of the Halo “Master Chief Platinum” action figure.

On Friday, July 22, from 5 – 7 pm, Larry Kenney, who voiced the Lion-O in the classic ThunderCats animated series will be available to sign autographs of the Classic Lion-O action figure from Bandai America Incorporated.

Fans who are unable to attend the show can still purchase the exclusive Toys “R” Us San Diego Comic-Con merchandise online at Toysrus.com/comiccon2011 starting Thursday, July 21. However, there is a limited number of each item, so fans should visit Entertainment Earth at booth #2343 or Toysrus.com/comiccon2011 early to purchase the below action figures.



HALO “Master Chief Platinum” Action Figure from McFarlane Toys

To celebrate the 10th anniversary of one of the most popular video game franchises, Microsoft’s Halo, McFarlane Toys has released a commemorative edition of the game’s iconic SPARTAN-II super soldier protagonist! Now fans can own the platinum-painted version of John-117, who comes Covenant combat-ready, equipped with his MJOLNIR Powered Assault Armor/Mark VI armor and classic assault rifle. This anniversary edition of Master Chief features full articulation and is the same height as Halo: Reach figures. Collectors will also be able to get their copy of Master Chief specially signed by its creator, Todd McFarlane, on Thursday, July 21 from 4 to 5:30pm! Be sure to pick up your figure at this year’s San Diego Comic-Con before it hits stores in August, along with the rest of the Halo: Anniversary line!


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