So how do you market a film like Contagion? It’s not the type of subject matter that makes audiences say “You know what, let’s go see a movie about a deadly outbreak.” But with an impressive all-star cast headlined by Oscar winners Matt Damon, Gwyneth Paltrow, Kate Winslet, and Marion Cotillard, along with Jude Law Laurence Fishburne, Bryan Cranston and John Hawkes, you would think any poster for the film would feature them in some capacity (floating heads, etc.). That isn’t the case with the first one-sheet.
Instead, the poster is made up as a Bio-hazard notice, with a list of some of the film’s locations — Macau, Hong Kong, London, Atlanta, San Francisco, Chicago, Paris, Tokyo, Geneva — which add up to spell the film’s title.
At the very least, the teaser is unique. Passersby at the local movie house may give it a second glance, their curiosity piqued. The teaser poster comes a week after the arrival of the first trailer.
Contagion will have its theatrical bow on September 9th. Because of the subject matter, you may want to bring some hand sanitizer and wet naps for protection.
Tags: Contagion, Steven Soderbergh
Source: The Playlist [via IMP Awards]