When Justin Bieber decided to go for a new look, he cost a Florida toy maker a lot of money.
“First off, I had no idea what he did,” said Jay Foreman, founder and CEO of Florida-based toy maker The Bridge Direct. “I heard a lot of shrieks around me, and people running in and out of their offices.”
Bieber’s need for a change created an big problem for Foreman. A hair for the Canadian pop star was a money-losing move for Foreman, who had already begun manufacturing dolls for this holiday season with the pop star’s old hair to the tune of 4 million dolls.
“We were able to change the look in the second production line for the dolls,” said Foreman. The new dolls will feature the new look.
But making those unexpected production adjustments for next year’s dolls “was an expensive step,” he said. Bieber’s haircut cost his business $100,000.
