Though Paranormal Activity 4 won’t hit theaters until October 19th, Paramount Pictures is hoping that the first major release of 2012 could be another horror property that they’ll milk for the foreseeable future.
The Devil Inside is another found footage exorcism picture. It had midnight showings at 1,400 theaters and early estimates have it with an opening of $1 million. Going into wide release today on 2,300 screens, the exorcism feature will undoubtedly make back its print and advertising costs and then some. Expect this to be very frontloaded, as early word of mouth isn’t all too positive. But these genre releases tend to skew to a younger demo looking to waste time on a Friday or Saturday night.
Tags: box office, Paramount Pictures, Paranormal Activity 4, The Devil Inside