Friday Box Office: Contraband Out In First, Beauty And The Beast Close Behind

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With new releases Contraband and Joyful Noise signaling out specific audiences and a revival of Disney’s famed animated classic, Beauty and the Beast in 3D, this Martin Luther King 4-day holiday weekend looks to be in pretty good shape as far as diversity is concerned. The Mark Wahlberg starring action thriller Contraband has taken an early lead with a first day gross of $7.7 million, followed by Beauty and the Beast with $5.5 million. Placing third on Friday was the Dolly Parton/Queen Latifah church choir comedy Joyful Noise. Last week’s number one The Devil Inside looks to take a nosedive after its ‘F’ CinemaScore and bad word of mouth. Estimates have it losing close to 80% of its opening weekend gross. Ouch. If that sticks we could be looking at this year’s record for steepest second-week drop.

Look for our full wrap up of the three-day weekend box office Monday morning.

1. Contraband (Universal) NEW [2,863 Theaters]
Friday $7.7M, 3-Day Weekend $22.9M, 4-Day Holiday $28M

2. Beauty And The Beast 3D (Disney) NEW [2,625 Theaters]
Friday $5.5M, 3-Day Weekend $18.5M, 4-Day Holiday $25.6M

3. Joyful Noise (Warner Bros) NEW [2,863 Theaters]
Friday $3.7M, 3-Day Weekend $12.3M, 4-Day Holiday $14.8M

4. Mission: Impossible 4 (Paramount) Week 5 [3,346 Theaters]
Friday $3.5M, 3-Day Weekend $12.1M, 4-Day Holiday $14.6M, Est Cume $189.9M

5. Sherlock Holmes 2 (Warner Bros) Week 5 [3,155 Theaters]
Friday $2.5M, 3-Day Weekend $8.8M, 4-Day Holiday $10.6M, Est Cume $172.2M

6. The Devil Inside (Paramount) Week 2 [2,551 Theaters]

Friday $2.1M, 3-Day Weekend $7.5M (-78%), 4-Day Holiday $8.7M

Travis Leamons is one of the Inside Pulse Originals and currently holds the position of Managing Editor at Inside Pulse Movies. He's told that the position is his until he's dead or if "The Boss" can find somebody better. I expect the best and I give the best. Here's the beer. Here's the entertainment. Now have fun. That's an order!