With new releases Contraband and Joyful Noise signaling out specific audiences and a revival of Disney’s famed animated classic, Beauty and the Beast in 3D, this Martin Luther King 4-day holiday weekend looks to be in pretty good shape as far as diversity is concerned. The Mark Wahlberg starring action thriller Contraband has taken an early lead with a first day gross of $7.7 million, followed by Beauty and the Beast with $5.5 million. Placing third on Friday was the Dolly Parton/Queen Latifah church choir comedy Joyful Noise. Last week’s number one The Devil Inside looks to take a nosedive after its ‘F’ CinemaScore and bad word of mouth. Estimates have it losing close to 80% of its opening weekend gross. Ouch. If that sticks we could be looking at this year’s record for steepest second-week drop.
Look for our full wrap up of the three-day weekend box office Monday morning.
1. Contraband (Universal) NEW [2,863 Theaters]
Friday $7.7M, 3-Day Weekend $22.9M, 4-Day Holiday $28M
2. Beauty And The Beast 3D (Disney) NEW [2,625 Theaters]
Friday $5.5M, 3-Day Weekend $18.5M, 4-Day Holiday $25.6M
3. Joyful Noise (Warner Bros) NEW [2,863 Theaters]
Friday $3.7M, 3-Day Weekend $12.3M, 4-Day Holiday $14.8M
4. Mission: Impossible 4 (Paramount) Week 5 [3,346 Theaters]
Friday $3.5M, 3-Day Weekend $12.1M, 4-Day Holiday $14.6M, Est Cume $189.9M
5. Sherlock Holmes 2 (Warner Bros) Week 5 [3,155 Theaters]
Friday $2.5M, 3-Day Weekend $8.8M, 4-Day Holiday $10.6M, Est Cume $172.2M
6. The Devil Inside (Paramount) Week 2 [2,551 Theaters]
Friday $2.1M, 3-Day Weekend $7.5M (-78%), 4-Day Holiday $8.7M