With none of the star power of previous UFC on FOX events, this past weekend’s UFC on FOX 3: Diaz vs. Miller raked in lower ratings than their previous efforts.
According to reports, 2.25 million viewers tuned in on Saturday, to see Nate Diaz earn his lightweight title shot in a defeat of NJ’s own Jim Miller. This result sees four million viewers than those who watched the first two UFC on FOX events, but there was good news despite losing the ratings war to “48 Hours Mystery”: the event earned the key demo of adults 18-49.
The card could also have been effected by the lack of football which clearly contributed to a strong lead-in for both previous events.