More Evidence Against a John Cena Heel Turn

WWE signed a deal with KMart to market John Cena merchandise branded with Cena’s “Never Give Up” mantra. Said Cena:

“I am excited to announce WWE’s relationship with Kmart and bring the Never Give Up by John Cena collection to all of our young fans … For the first time ever, young shoppers will be able to go to Kmart and find a new line of apparel that expresses my lifestyle and my never give up attitude.”

Yup, no heel turn is imminent.

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Source: The Wrestling Observer

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