WWE signed a deal with KMart to market John Cena merchandise branded with Cena’s “Never Give Up” mantra. Said Cena:
“I am excited to announce WWE’s relationship with Kmart and bring the Never Give Up by John Cena collection to all of our young fans … For the first time ever, young shoppers will be able to go to Kmart and find a new line of apparel that expresses my lifestyle and my never give up attitude.”
Yup, no heel turn is imminent.
Tags: john cena, WWE
Source: The Wrestling Observer