More Evidence Against a John Cena Heel Turn

News, Top Story

WWE signed a deal with KMart to market John Cena merchandise branded with Cena’s “Never Give Up” mantra. Said Cena:

“I am excited to announce WWE’s relationship with Kmart and bring the Never Give Up by John Cena collection to all of our young fans … For the first time ever, young shoppers will be able to go to Kmart and find a new line of apparel that expresses my lifestyle and my never give up attitude.”

Yup, no heel turn is imminent.

CB is an Editor for Pulse Wrestling and an original member of the Inside Pulse writing team covering the spectrum of pop culture including pro wrestling, sports, movies, music, radio and television.