WWE SCORES 20 MILLION VIEWERS
STAMFORD, Conn., August 9, 2013 – WWE amassed 20 million viewers during the past week across all of its action-packed, drama-filled programming including: SmackDown® on Friday, August 2 on Syfy; WrestleMania® 29: The World Television Premiere on Saturday, August 3 on NBC; Total Divas™ on Sunday, August 4 on E! Entertainment Television; Raw® on Monday, August 5 on USA Network; and Main Event™ on Wednesday, August 7 on ION Television.
Key highlights include:
Friday Night SmackDown – Friday, August 2 on Syfy
- SmackDown was the most watched program on cable among all Males
WrestleMania 29: The World Television Premiere – Saturday, August 3 on NBC
- WrestleMania 29: The World Television Premiere ranked #1 with A18-34, M18-34, M18-49 and K2-11
- The television special was up +39% with A18-49 from the prior 4-weeks in the time period on NBC and generated more than 3 million unique Viewers
Total Divas – Sunday, August 4 on E! Entertainment Television
- In its second week, Total Divas built week-to-week viewership in key demos including P18-49 (+4%), W18-49 (+5%), Viewers (+14%) and HH (+13%)
- The telecast ranked as the most-watched unscripted series for the time period among P18-34 (557), W18-34 (367), and M18-34 (189) on all of cable
- The episode paced above prior 4-week averages by double-digit percentages across key targets including P18-49 (+42%) and Viewers (+48%)
Monday Night Raw – Monday, August 5 on USA Network
- Raw generated 8 million unique Viewers
- The show was watched by more M18-34 than every other program on broadcast TV
WWE Main Event – Wednesday, August 7 on ION Television
- Main Event was the most watched program on ION across all demos
- The program was watched by more Viewers than every program on The CW, AMC, Spike TV or Bravo
Harrak’s Hit: It also should be noted that WWE didn’t take the total unique viewers for each show and just add them all together. Instead, the WWE asked Nielsen to provide the total number of UNIQUE viewers for all the shows and the number they were given was 20 million. If they had simply added all the uniques together, that the number would have been significantly higher than 20 million.
